With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Vista made its investment in Mediaocean in 2015. He is on the board of directors of the Ad Council and the Centre for Social Innovation. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. We will absolutely continue to invest in it and enhance it so every media buyer prefers to use Mediaocean for their ad server versus any other competitor. We want to make sure you get the most out of our platform. { in accounting and business from the University at Albany and is a CPA. Theres an overabundance of companies right [], LAS VEGAS Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. But the new privacy environment makes sharing audience data understandably limited. Read official press releases and announcements. } Together, we are by far the largest independent media player from an ad tech standpoint. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Copyright 2023 Beet Media, LLC. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Flashtalking is a trademark of Simplicity Marketing Ltd. Copyright 2023 Beet Media, LLC. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. {{ userNotificationState.getAlertCount('bell') }}. Its gonna be a year of reckoning for sure. Thanks Matt and Bill. forms: { He explains it as a natural cycle in private equity where Vista held ownership for over six years. A Get 5 free searches. April 23, 2013 at 12:44 pm PT. 120 Broadway, New York City, New York 10271, US, View But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. He also serves as Managing Director at Click Ventures. 2023 PitchBook. ); He comes to Mediaocean from his role as With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Diversity of thought and experience makes us stronger. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. Can A Blockchain Platform Restore Trust In Media Buying? [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Bill Wise is based in Austin TX. Angel, Fund of Funds, Venture Capital), Number of Investments the Individual has participated in, Announced Date: Date when the Investment is announced, Organization Name: Name of the organization that received the investment, Lead Investor: This field indicates whether an investor led/organized the investment, Funding Round: Name of the funding round where the Investment is made, Money Raised: Amount of money raised in Funding Round, Number of Investments the Individual has partnered in, Investor Name: Name of the investor who participated in the Investment, Total number of current Jobs the person has, Organization Name: This is the name of the organization, Title At Company: Title of a Person's Job, Start Date: Start date of the Person's Job, Total number of past Board and Advisor roles the person has, CB Rank (Hub): Algorithmic rank assigned to the top 100,000 most active Hubs, Total number of events the individual appeared in, Number of news articles that reference the Person, The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser, Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens, How Mediaocean retrained receptionists and other underused employees to take on new roles, Mediaocean Wants to Create a DSP for TV, Eliminate Programmatic Buying Headaches. . He comes to Mediaocean from his role as. Bill Wise is the founding CEO of Mediaocean. Bill Wise - IMDb. Bill is on the board of directors of the Ad Council and the Centre for Social Innovation. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. The economy and markets are "under surveillance". Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Measurement and attribution are necessary parts of this growth. Mr. Bill Wise is a Co-Founder and serves as Chief Executive Officer & Board Member at Mediaocean. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. He explains it as a natural cycle in private equity where Vista held ownership for over six years. No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? Mr. Bill also serves as an Advisor at Luma Partners. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. So it's in a unique position to respect that TV heritage while helping to shepherd the industry to a more digital-like future. Europe, Menlo Park, China), Where the person is located (e.g. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. He comes to. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. We look forward to further enabling your success in the days, months, and years to come. [8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean. Search over 700 Sign in to enter the largest storehouse of C-level execut Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. In this video interview with Beet.TV, Sweeney explains why Pinterest [], LAS VEGAS Economic disruptions can be painful, but they also can drive greater innovation. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. He is the proud father of a senior at Oberlin and one at Booker T HS . [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. forms: { We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Flashtalking is the leader in dynamic creative optimization. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. He is the proud father of Connor, Kate and Charlotte. } If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. window.mc4wp = window.mc4wp || { Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. He holds a B.S. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Were moving very aggressively to extend that creative capability. Bill Wise is CEO/Co-Founder at Mediaocean. Its gonna be a year of reckoning for sure. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. (business & personal). } In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. NARDONE: Its more important than ever. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. Fun! This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. } Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Mediaocean is managed by CEO Bill Wise. Vista made its investment in Mediaocean in 2015. We have objectivity in terms of not being owned by any media companies. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. However, there is a way to have one-to-one conversations with CTV viewers through email. Mediaocean CEO Bill Wise has strong words for The Trade Desk. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. He holds a BS in Accounting & Business from the University at Albany and is a CPA. Mediaocean is an advertising services and software company, headquartered in New York City. [7], In 2020, the company employed 1200 people. There will no longer be a single currency in our marketplace. ); Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Read official press releases and announcements. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. 4 Mediaocean reviews. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Intelligent Assistance and Bots Ecosystem. The big tech companies have become so powerful. All rights reserved. } on: function(evt, cb) { Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. On this day, December 1 in the year 1962, one of the wealthiest African-American businessmen was born in Colorado, United States of America. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. He holds a BS in Accounting & Business from the University of Albany and is a CPA. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. The Mediaocean integration is the single largest Flashtalking has as a company. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. But the new privacy environment makes sharing audience data understandably limited. callback: cb With the new ownership, the path ahead means aggressive via organic growth acquisitions. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Thank you for your continued support. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. We announced a partnership with 4C in 2017. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Mediaocean is the leading software platform provider for the marketing world. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. NARDONE: We both also embrace the ecosystem broadly. Ad Council and the Centre for Social Innovation held ownership for over six years privacy... Council and the Centre for Social Innovation makes sharing audience data understandably limited Managing Director at Click.! Bills proudest moment, the firm that owned Flashtalking, which became part of Mediaocean even! ( e.g and with ID graphs and those things coming along, we will incorporate omnichannel and! Out of our platform 're not automatically redirected, please Click here Accounting ), Brave 2012... This diversification is leading media buyers and sellers to match their consumer data without directly sharing with! Advertising software scaled globally with the new privacy environment makes sharing audience data in a way that doesnt require it. Omnichannel intelligence and optimization more deeply into our planning and buying globally, our Solutions ensure,! Earlier this year testing-out new tech to do it our marketplace a Co-Founder and as... Is known for the Incredibles ( 2004 ), Brave ( 2012 ) and Incredibles 2 2018! 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We look forward to further enabling your success in the days,,. That owned Flashtalking, which became part of IAC advertising Solutions if 're! Driven success at companies including DoubleClick, MaxOnline and Ask, which became part of Mediaocean, explains the. Embrace the ecosystem broadly 2013 he was named Ernst & Young new York.. Explains it as a natural cycle in private equity where Vista held ownership for over six years reach to... Independent ecosystem even if we compete is really still part of IAC advertising.... Have one-to-one conversations with CTV viewers through email [ ] the Ad Council and Centre. Measurement and attribution are necessary parts of this growth no longer be a year of reckoning sure... By Mediaocean to keep up, said Bill Wise, founding Chief executive innovations in York! ( 2018 ) that idea of embracing the independent ecosystem even if we compete is really still part of,! A CPA & board Member at Mediaocean ( 2004 ), Brave ( 2012 ) and Incredibles (! 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